Digital Signage Benefits

What are the benefits of digital signage?

Digital Signage is a dynamic, cost-efficient communication and marketing tool that provides an engaging way to communicate with your employees and/or customers. The benefits of digital signage are becoming obvious throughout different industries throughout the world. Cost efficiency, time saving, multi-purpose use, real-time announcements and promotions are all examples of how digital signage can improve your marketing communication channels.

Digital signage has been proven as better alternative to static signs, posters and billboards. Digital signage has successfully achieved the main goal of advertising, to get people's attention, draw them to your business, convince them to make a purchase, and the most important goal is to increase your sales. The greatest value of Digital Signage is its ability to achieve a high return on investment (ROI) through revenue generation from third party advertisements and/or cost reduction.

Here is some of the benefits of using digital signage in your business:

Impact your audience and influence consumer/employee behavior
Improve your productivity and work performance
Build brand awareness, improve awareness of a particular brand, service offering or product line
Increase store traffic and drive new revenue/profits
Encourage cross sales of complementary products and/or higher margin products
Dynamically control your advertising message
Additional revenue stream by selling advertising space
Reduce or eliminate messaging, printing and distribution costs

The highly reputable media research service Arbitron, Inc. conducted a study at a Simon Mall (Roosevelt Field) on the effectiveness of digital signage’s ability to deliver visual impact and memorability. The study revealed that people have a significantly higher recall of ads seen on digital signage than of the same ads seen on television. The study found:

People remember them. Half of the consumers in the Roosevelt Field Mall spontaneously mentioned the video screens when asked about recent changes made to the mall.
People prefer them. Four out of ten shoppers would prefer to visit a mall with video screens.
People recall seeing advertised products. Nearly half of all shoppers could name at least one brand they saw advertised on the
video screens that day without any prompting.
People remember product ads better than they do television commercials. More consumers recall seeing products (diet soda and a jewelry retailer) in commercials on the video screens in the mall than during the television show they just watched.

The market for digital signage continues its growth as the market consumed 1.1 million displays in 2008. This is an increase of display shipments 34% over 2007. By 2012, the market will consume nearly 2.3 million displays. Retail, transportation and restaurants and bars are the top 3 verticals for digital signage. Education and corporate communications verticals are making impressive gains.