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Welcome to
Elite Digital Signs
- your reliable supplier of revolutionary, state-of-the-art digital signage solutions - Elite LCD digital advertising signs and LCD digital signage displays.
We are committed to the innovation of motion advertising technologies with the goal of maximizing the return on investment for our customers.
Best Service, High Quality Products, Competitive Prices and Timely Delivery is our philosophy.
Digital Signage Articles -
Digital Signage: The Technology
The new wave of marketing advertising and
communication, dynamic, digital signage, takes advantage of the huge
strides we’ve taken in video recording and programming technology over
the past 50 or 60 years. One reason for the increasing popularity of
digital signage is the dropping cost of this technology. Narrowcasting
networks (as digital signage is known in the Netherlands) are more
affordable now, and the costs continue to decline. The results of POP
advertising, digital media advertising and captive-audience
networking, however, continue to get better and better.
From the huge electronic billboards unmistakably displaying brands and
services in downtown large cities, world-wide, to the drop-down
screens on busses and airplanes, to the credit card display screen at
the gas pump digital signage displays are undeniably gaining in
popularity.
The massive billboards dominating Times Square in New York City are
N-tier player networks, with a multitude of networks, covering various
venues but controlled from a single location. Admittedly, these
awe-inspiring dynamic displays are expensive, technologically
overwhelming, and just not within the financial grasp of every
business or organization.
A far less expensive, and far less complex system of digital media
advertising displays consist of basic MPEG-2 video loops displaying
content over small, flat-screen LCD ad players. Many smaller
businesses utilize this much simpler and less costly technology to
great effect in their POP advertising strategy. This scaled-back use
of digital signage is ideal for small groups of displays since they
can be updated easily enough by simply changing the programming disc
or CD-ROM.
Rapidly falling prices for the hardware needed for out-of-home media
networks is also allowing smaller businesses to upgrade their
marketing and communications strategy. LCD advertising displays and plasma
display screens are selling for much less than they were four or five
years ago. Playback and broadcast equipment has been dropping in price
for even longer.
The variety if Internet connectivity options means that availability
of electronic advertising, informational, and marketing programming
and broadcast technology is available to everyone no matter how
constrained their budget.. The technology today is such that you can
operate your LCD ad player or your LED scrolling message board from
your PC or laptop.
Another method in reducing the cost of digital signage technology is
found through eschewing brand-name equipment for “no-name” brands.
Technologically equal to better-known brands, these lesser-known
brands are very often cheaper, and, in many cases, easier to operate.
One study, by Projective Marketing, LLC found that price varied as
much as 77% from display to display. Shopping lesser-known brands for
your digital media display network technology works!
Finally, the growing selection of free digital signage software,
cellular technology that allows you to deliver your messages in text
format to specific cell-phone subscribers, and the relaxing of
interoperability and broadcast standards indicates that in the very
near future, digital signage will be available to everyone.
Elite Digital Signs can help you build your own digital advertising
network. Our innovative digital signage solutions offer the latest in LCD and
digital signage software technology can have your business
or organization up and digital in a matter of weeks.
Contact us today
to request more information on our innovative Elite Digital Signage Solutions. We look forward to helping your business to increase sales and revenue.
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